Swanasia
Overview
Established in 1974, Swan Shipping Co Pvt Ltd (SwanAsia) is one of India’s oldest and most professional shipping and integrated end-to-end agency houses. With over 47 years of experience, SwanAsia offers a comprehensive range of shipping, logistics, and marine services tailored to meet diverse business needs. The company is ISO 9001:2015 certified and a member of the India Shipping Association, underscoring its commitment to quality and industry standards.
Challenges & Requirements
The development of SwanAsia’s website required a modern and professional design that accurately reflected the company’s legacy and expertise. Content restructuring was a key requirement to clearly communicate their offerings and industry expertise. Additionally, the website needed strategically placed contact forms and clear call-to-action buttons to enhance lead generation. A user-friendly Content Management System (CMS), such as WordPress, was implemented to allow SwanAsia’s team to manage and update content effortlessly. Finally, integrating analytics tools was crucial for tracking user behavior and website performance, enabling continuous improvements.
Key Features Implemented
To enhance SwanAsia’s digital presence, several key features were implemented to create a modern, functional, and user-friendly website. A professional and intuitive UI/UX design was developed to reflect SwanAsia’s legacy and expertise while ensuring easy navigation for users to explore their range of services. Content restructuring was done to present information in a clear and engaging manner, making it easier for visitors to understand SwanAsia’s offerings. To improve user interaction, strategically placed contact forms and call-to-action buttons were integrated to streamline lead generation and inquiries. Furthermore, Google Analytics and tracking tools were integrated to monitor website traffic and user behavior, enabling data-driven decision-making for future improvements.
Live project: https://swanasia.in/